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Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness. --Cambridge University Press

655.56 --- 655.56 Boekdistributie --- 655.56 Sales organization --- Boekdistributie --- Sales organization

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Science fiction was being written throughout the seventeenth and eighteenth centuries, but it underwent a rapid expansion of cultural dissemination and popularity at the end of the nineteenth and beginning of the twentieth century. This Element explores the ways this explosion in interest in 'scientific romance', that informs today's global science fiction culture, manifests the specific historical exigences of the revolutions in publishing and distribution technology. H. G. Wells, Jules Verne and other science fiction writers embody in their art the advances in material culture that mobilize, reproduce and distribute with new rapidity, determining the cultural logic of twentieth-century science fiction in the process.

82-311.9 --- 655.56 --- Science fiction --- Publishers and publishing --- Science in popular culture --- Popular culture --- Science --- Science stories --- Fiction --- Future, The, in literature --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- 655.56 Boekdistributie --- 655.56 Sales organization --- Boekdistributie --- Sales organization --- 82-311.9 Science fiction --- History and criticism --- History --- Publishing --- E-books

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Wat gaat er schuil achter de productie en promotie van boeken binnen de uitgeverij? In 'Dirigent der woorden' geven studenten van de master Redacteur/editor aan de Universiteit van Amsterdam een impressie van het benodigde retorisch talent binnen het boekenvak. In elf bijdragen belichten zij heel uiteenlopende taken waarin overtuigingskracht een rol speelt: van het maken van een podcast tot het indienen van een fondsaanvraag, van het opzetten van een crowdfundingsactie tot het schrijven van wervende persberichten. Naast de vlot geschreven bijdragen van de studenten bevat de bundel een boeiend voorwoord van Marijn Hogenkamp (redacteur fictie bij Atlas Contact en auteur bij Cossee), een mailwisseling tussen auteur Bas Steman en zijn redacteur Susanne van Leeuwen (Nieuw Amsterdam), een interview met Bibi Rumping (uitgever bij Billy Bones) en een column van Bowi van Onna (medewerker publiciteit en acquisitie bij Das Mag). 'Dirigent der woorden' is gemaakt door masterstudenten van de opleiding Redacteur/editor 2020-2021 van de Universiteit van Amsterdam. Deze opleiding bereidt studenten voor op een carrière in het boekenvak. De 21 studenten hebben het boek binnen het vak Taalanalyse geschreven, geredigeerd en uitgegeven, en daarmee het werkveld verkend.

Graphics industry --- 655.41 <492> --- 655.56 --- 655.55 --- 655.55 Boekenpromotie. Boekenbeurs. Boekbespreking --- 655.55 Launching of publications. Promotion, publicity. Advertising of books etc. Reviews, press notices --- Boekenpromotie. Boekenbeurs. Boekbespreking --- Launching of publications. Promotion, publicity. Advertising of books etc. Reviews, press notices --- 655.56 Boekdistributie --- 655.56 Sales organization --- Boekdistributie --- Sales organization --- 655.41 <492> Publishing in general. Publishing houses. Publishers--Nederland --- 655.41 <492> Uitgeverij--algemeen--Nederland --- Publishing in general. Publishing houses. Publishers--Nederland --- Uitgeverij--algemeen--Nederland

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Mémoires du livre – Studies in Book Culture is a bilingual, open-access journal available through Erudit. It is dedicated to the study of the book in all its forms, including rare books, periodicals, and ebooks. The journal is open to everything concerning the past, present and future of the book: agents and institutions in the chain of production, materialities and contents, practices and uses. It is interested in the power that operates within the world of the book as well as in the power that books have. Mémoires du livre – Studies in Book Culture strives to shed light on the whole book culture, from the production to the reception of books : every link in the chain is analysed, from author to reader, including editor, distributor, translator, bookseller, and librarian. Resolutely interdisciplinary (history, literary studies, economics, sociology, etc.), the journal is equally open to the study of identities – by gender, culture, social group – as they express themselves in the history of the book.

Book industries and trade --- Livres --- Book industries and trade. --- Industrie --- history of the books --- print culture --- authorship --- editing --- printing --- reading --- E-journals --- 09 <05> --- 655.56 --- 339:094 --- 316.47 --- 655.56 Boekdistributie --- 655.56 Sales organization --- Boekdistributie --- Sales organization --- 316.47 Sociale relaties --(sociologie) --- Sociale relaties --(sociologie) --- 339:094 Handel. Internationale economische betrekkingen. Wereldeconomie-:-Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora --- Handel. Internationale economische betrekkingen. Wereldeconomie-:-Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora --- 09 <05> Handschriften. Oude en merkwaardige drukken. Curiosa--Tijdschriften --- Handschriften. Oude en merkwaardige drukken. Curiosa--Tijdschriften

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Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This monograph examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire's leading print centres. It investigates the workshops of the four leading printers in Wittenberg during Luther's lifetime: Nickel Schirlentz, Josef Klug, Hans Lufft, and Georg Rhau. Together, these printers conquered the German print world.

Book industries and trade --- Christian literature --- Illustration of books --- Printing --- Reformation --- History --- Publishing --- Wittenberg (Saxony-Anhalt, Germany) --- Imprints. --- Protestant Reformation --- Church history --- Counter-Reformation --- Protestantism --- Printing, Practical --- Typography --- Graphic arts --- Book illustration --- Art --- Books --- Decoration and ornament --- Pictures --- Christian writings --- Christianity and literature --- Literature --- Religious literature --- Book trade --- Cultural industries --- Manufacturing industries --- Lutherstadt Wittenberg (Germany) --- Wittenberg --- Wittenberg (Halle, Germany) --- Book history --- book history --- anno 1500-1599 --- 094:284 --- 655.56 --- 655.56 Boekdistributie --- 655.56 Sales organization --- Boekdistributie --- Sales organization --- 094:284 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Protestantisme. Protestantse sekten --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Protestantisme. Protestantse sekten